Communication Model of Green Canyon Tourism in Pulau Pinang Village, Lahat District, South Sumatra

Abstract

Green Canyon is a tourist attraction that has good potential to be developed through the existence of a community. This study aims to explain the communication model of Green Canyon tourism in Pulau Pinang Village, Lahat Regency, South Sumatra. The theoretical study of Burhan Bungin's is the basis for this research. This research is a qualitative research with a descriptive approach that takes the natural tourism object of Green Canyon. Data collection was taken through observation, documentation and interviews. The results showed that there were two tourism communications, namely tourism group communication and tourism online communication. Tourism group communication is a tourism management group towards visitors. Tourism online communication is where Instagram and Facebook used in delivering messages and information to the public. The communication model formed in Green Canyon is two-way communication because of the collaboration between tourism management groups that involve youth organizations as well as village communities in the development of Green Canyon nature tourism.