ANALYSIS OF THE 2022 SUKADANA VILLAGE HEAD ELECTION FROM A POLITICAL COMMUNICATION PERSPECTIVE

Abstract

This research is entitled Analysis of the 2022 Sukadana Village Head Election from a Political Communication Perspective. This study aims to determine how is the political communication of the candidate for Head of Anang Village? This research carried out in Sukadana Village. Method The method used was a qualitative approach with data collection techniques through in-depth interviews with 3 informants. The research uses persuasive theory. The results of this research show that the political communication used by Anang is establishing relationships with friends and friends, namely encouraging and convincing supporters that candidates have the same opinions or thoughts in dealing with a problem.