THE ROLE OF SOCIAL MEDIA BY THE CYBER TEAM INIMPROVING THE QUALITY OF EDUCATIONAL INSTITUTIONS ATMA DARUSSALAM BUMI AGUNG

Abstract

One of the efforts currently being made by various institutions or organizations to promote their products or services is by using social media. Social interaction can be done through social media to provide space for people to send messages and receive messages in cyberspace or virtual worlds. Social media that are widely used in Indonesia include Facebook, Instagram, Twitter, WhatsApp, Line, YouTube and so on. The aim of this research is to find out how the MA Darussalam Cyber Team improves its institution by using social media. The results of this research show that the use of social media by the MA Darussalam Cyber Team in increasing and publicizing its students' activities and achievements on Tiktok, and Instagram and also in establishing relationships with local residents is one of the MA Darussalam Cyber Team's strategies in developing good image