ANALYSIS OF THE SPREAD OF HOAXES IN POLITICAL COMMUNICATION (CASE STUDY: CONTENT ON TIKTOK SOCIAL MEDIA )

Abstract

The development of technology in today’s era has significantly influenced the way society utilizes it for communication purposes, including through telephones, emails, and social media platforms. Currently, the social media platform TikTok has gained immense popularity among users. This study employs a qualitative descriptive research method aimed at analyzing and describing the dissemination of hoax information on TikTok. Data analysis is conducted using the interactive model by Miles and Huberman, which involves data reduction, data presentation, and conclusion drawing. The study reveals that political hoaxes spread rapidly on TikTok, with patterns similar to user-generated content where individuals deliberately share new and seemingly truthful information. This research was conducted in Kayuagung City. The research informants consisted of several Tiktok accounts with data collection techniques used in the form of observation, interviews and documentation.