TIKTOK AND GENERATION Z POLITICAL COMMUNICATION IN THE ISSUE OF PRESIDENTIAL AND VICE PRESIDENTIAL ELECTIONS 2024

Abstract

The development of science is in line with the development of information and communication technology that affects people's daily lives, TikTok, which was originally considered as a disruptor of the nation's morals, is now a social media platform that greatly affects people's social lives, from the development of communication technology is social media Politicians also do not forget the impact of social media development which is described with two sides for political actors. On the other hand, the successful use of social media can enable positive support for political actors, but there are pros and cons, if there is a failure in utilizing social media, it can damage the image owned. This article discusses the challenges and opportunities of social media for political actors, especially in the TikTok application. By using descriptive qualitative methods and by using a phenomenological approach, this article looks at two phenomena, namely the widely used Tiktok social media and the dissemination of political information in the 2024 elections in the Tiktok application.