INTERPERSONAL COMMUNICATION IN INCREASING AWARENESS AND ACCEPTANCE OF POLITICAL ISSUES IN SOCIETY

Abstract

Interpersonal communication has an important role in increasing awareness and acceptance of political issues in society. This article examines how direct interactions between individuals can serve as a primary mechanism for disseminating information, forming opinions, and influencing political behavior. By discussing communication theories such as Social Exchange Theory, Uncertainty Reduction Theory, and Social Construction of Reality Theory, this article explains the framework underlying the interpersonal communication process in a political context. Additionally, effective communication strategies, such as listening with empathy, articulating opinions clearly, and managing conflict wisely, were identified as key to creating constructive political dialogue. Case studies from various countries show that interpersonal communication can increase political literacy, change political attitudes and behavior, and shape political identity. However, challenges such as political polarization, personal bias and unequal access to information need to be addressed. This article also provides policy and practice recommendations to promote effective interpersonal communication, including creating space for public dialogue, improving political education, and utilizing the media responsibly. Thus, interpersonal communication can contribute to the building of a more politically aware and inclusive society.