Gender Representation in Political Communication Case Study: Leadership of The Communication Science Student Corps at Bina Darma University, Palembang

Abstract

The Student Corps of Communication Science, Bina Darma University, commonly known as KOMIK, is an association of students from the Communication Science program at Bina Darma University in Palembang, South Sumatra, under the auspices of Bina Darma University and the Communication Science program. Established in 2006, it has remained active to this day. From its inception until now, there has only been one period where the leadership was held by a woman, with the rest of the period being led by men. While women have had opportunities during certain periods, they have only served as deputies and not as presidents. Women in the Communication Science student corps face limitations due to uneven distribution of roles; they are often assigned specific tasks, while many aspects of activities are dominated by male members. This research adopts a qualitative descriptive approach, focusing on elaborating all gathered data using qualitative methods. Qualitative research is defined as a social science method that collects and analyzes data in the form of words (spoken or written) and human actions, without analyzing numerical data. The study employs observation techniques to explore the perspectives of active members and alumni of the Communication Science student corps regarding female leadership.